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American Forest Management Announces its COO Jim Daniel’s Retirement and Reorganization of its Land Management and Land Services Groups

2020/10/01

Following a 44-year career in forest management, Jim Daniel is retiring from American Forest Management effective September 30, 2020. Upon his retirement, a reorganization of AFM’s Land Management and Land Services Groups will occur that will better position the company for growth. Chuck Mathis has been appointed Director of Southern Operations; David Cole, Director of Northern Operations; Dennis Dart, Director of Western Operations; and Jeff Mayo, Director of Land Services.

Daniel served in his current role since November 2007 and prior to that, served in many field and leadership positions with Union Camp, International Paper and Sustainable Forest Technologies. During his tenure as AFM’s COO, he played a key role in helping the organization grow throughout the United States and Central America. Under his leadership, AFM’s Land Management Group managed over 5.85 million acres.

“Jim has contributed 13 years to American Forest Management and his achievements will not be forgotten. His work ethic and client focused leadership have been instrumental in growing our business”, said Tom Margo, AFM President.

“Chuck, David, Dennis and Jeff have all contributed to the growth and success of the organization through their leadership. AFM is well positioned to implement this new organizational structure which will continue to provide the highest level of services to our clients. While at AFM, Jim has done an excellent job of strengthening our operations bringing structure, consistency and best practices across the regions. The organization has matured and is at a point where this new leadership structure is a natural progression. It allows for personnel growth and advancement; facilitates business growth opportunities; and allows for broader representation and participation in the management of the company. Mathis, Cole, Dart and Mayo will join the AFM Management Committee in their new roles” said Brent Keefer, CEO of American Forest Management.

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Frequently Asked Questions

  • Jim Daniel is retiring following a 44-year career in forest management. He served as AFM's COO since November 2007 and stepped down effective September 30, 2020. Prior to his role at AFM, he held field and leadership positions with Union Camp, International Paper, and Sustainable Forest Technologies.

  • During his 13-year tenure as COO, Jim Daniel played a key role in helping AFM grow throughout the United States and Central America. Under his leadership, AFM's Land Management Group managed over 5.85 million acres. AFM President Tom Margo credited Daniel's work ethic and client-focused leadership as instrumental in growing the business.

  • Following Jim Daniel's retirement, AFM appointed four new regional and functional directors. Chuck Mathis became Director of Southern Operations, David Cole became Director of Northern Operations, Dennis Dart became Director of Western Operations, and Jeff Mayo became Director of Land Services. All four will also join the AFM Management Committee in their new roles.

  • According to AFM CEO Brent Keefer, the organization has matured to a point where the new leadership structure is a natural progression. The reorganization is intended to allow for personnel growth and advancement, facilitate business growth opportunities, and allow for broader representation and participation in the management of the company. Keefer noted that Jim Daniel had done an excellent job of bringing structure, consistency, and best practices across the regions during his tenure.

  • Brent Keefer serves as CEO of American Forest Management, and Tom Margo serves as President. The reorganized leadership below them now includes Chuck Mathis as Director of Southern Operations, David Cole as Director of Northern Operations, Dennis Dart as Director of Western Operations, and Jeff Mayo as Director of Land Services.